…but I will make an exception for this. I heard about Banet Taxi on NPR as they were profiling businesswomen in Lebanon- who, I should say, have been coming up with all kinds of innovative entepreneurial ideas over the past couple of years, in small part because of encouragement from businesswomen in the US. Banet Taxi is a “cab service for women, by women” that has been successful because of “the promise of a safe and uneventful ride.”
I also happen to think for countries like Lebanon where there is still a great cultural distinction between men and women, it’s important for women to claim that distinct space in their own way rather than continuing to allow men to define it. It’s not the end game, but it’s an important first step. Pink taxies may not seem like much, but this company is providing safe travel for women (and children) on the streets of Beirut and beyond and doing so with a little sass, too. I can get behind that.